Comments for Docley Blog

Comment on The Tim Ferris way of Testing ideas and how I did it. by dawie

dawie — Thu, 22 Oct 2009 17:49:36 +0000

@Gertrude: Thanks for the head’s up. I am working on the screencast and upload it as soon as it’s done.

@Ash: Great idea! I will definately look into it and maybe post my results too.

Comment on The Tim Ferris way of Testing ideas and how I did it. by Ash Maurya

Ash Maurya — Thu, 22 Oct 2009 15:35:04 +0000

Adwords is great but remember it’s just one viable channel and not always optimal for all products. Also this type of testing does not tell you why the other 73% bounced off your site. They clicked the ad so there was some interest. Did the message not engage them, why not?

I would supplement your adword testing with some face to face or online usability testing (like usertesting.com, fivesecondtest.com) to get some answers. You can ask for a very specific demographic to view your landing page and ask them if they get it. Then tweak the page, rinse and repeat.

All the best,

Ash

Comment on The Tim Ferris way of Testing ideas and how I did it. by Gertrude

Gertrude — Thu, 22 Oct 2009 14:02:56 +0000

The video on the main Docley site does not work. I click play and nothing happens. I tried it in Chrome and Firefox. I hope this isnt indicative of your software

Comment on The Tim Ferris way of Testing ideas and how I did it. by Steven Kovar

Steven Kovar — Tue, 20 Oct 2009 17:08:53 +0000

There are several comments saying your conversions will drop when it comes to purchasing the actual product, and they are right. However, the beauty of your approach is that you can split-test your landing page very effectively already since you have a basis for testing.

I’d be interested in seeing what sort of results you get if you change a block of text, or if you change the color of something. The important thing it to always be testing and to always measure your improvements. One improvement of .5% might not feel like a lot, but over two months and 10-12 tested landing page changes later, you’ll see a big payoff.

Comment on The Tim Ferris way of Testing ideas and how I did it. by Blacklight

Blacklight — Tue, 20 Oct 2009 13:55:04 +0000

Interesting experiment, hope the product goes well when you launch.

Couldn’t help but notice the typo on the homepage though - ‘effiecient’ should be ‘efficient’.

Wonder what difference that would make to your sign-ups?

Comment on The Tim Ferris way of Testing ideas and how I did it. by Toby Champion

Toby Champion — Tue, 20 Oct 2009 06:15:22 +0000

You’ve spelled “efficiently” incorrectly on the home page. Good luck with the project though!

Comment on The Tim Ferris way of Testing ideas and how I did it. by uberVU - social comments

uberVU - social comments — Tue, 20 Oct 2009 03:03:42 +0000

Social comments and analytics for this post…

This post was mentioned on Hackernews by teej: I’ve been itching to try this for some time. I would appreciate any war stories HNers could share….

Comment on The Tim Ferris way of Testing ideas and how I did it. by Tim Ferriss

Tim Ferriss — Tue, 20 Oct 2009 02:48:40 +0000

Nice start! I agree with the first Hacker News comment on assuming a single-digit conversion % from the email capture, but this could turn into a great case study on testing pre-development. Please send Amy a link when you’re further along and the results are in!

Good luck,

Tim Ferriss

Comment on The Tim Ferris way of Testing ideas and how I did it. by dawie

dawie — Tue, 20 Oct 2009 01:53:01 +0000

There is quite a bit of dicussion going on about this at Hacker News http://news.ycombinator.com/item?id=891467